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CASE STUDY · E-COMMERCE
Building a high-converting Shopify experience for a bold fashion brand.
CoderLyft designed and developed a custom Shopify ecommerce experience for Funnki, bringing the brand's bold, youth-focused fashion identity into a fast, responsive and conversion-oriented online storefront built around product drops, collections and promotional merchandising.
- Fashion & Lifestyle
- Custom Shopify Theme Development
- Mobile-first commerce
- Conversion-focused UX
- Client
- Funnki
- Industry
- Fashion, Apparel & Lifestyle
- Project type
- Shopify ecommerce development
- Platform
- Shopify
- Scope
- Custom Shopify theme & ecommerce experience
- Development partner
- CoderLyft Technology Solutions
- Technologies
- Shopify, Liquid, JavaScript, CSS
THE TRANSFORMATION
Fashion-forward design. Shopify-powered commerce.
Funnki demonstrates how Shopify can provide the commerce engine without forcing a fashion brand into a generic template experience—combining bold campaign merchandising, product discovery and conversion-focused purchasing flows.
-
Distinct brand experience
The storefront feels purpose-built for Funnki rather than a generic Shopify template.
-
Campaign-led merchandising
New drops, collections and promotions drive product discovery from the homepage outward.
-
Mobile-first shopping
Responsive journeys keep discovery, variant selection and checkout straightforward on smaller screens.
-
Shopify-managed operations
The Funnki team continues managing products, orders and promotions through Shopify's commerce backend.
PROJECT OVERVIEW
A custom Shopify experience built around Funnki's fashion identity and merchandising model.
CoderLyft designed and developed a custom Shopify ecommerce experience for Funnki, bringing the brand's bold, youth-focused fashion identity into a fast, responsive and conversion-oriented online storefront.
The project focused on much more than installing and configuring a Shopify theme. We customized the shopping experience around Funnki's product catalogue, collections, promotional strategy and mobile-first audience—creating a storefront where new drops, trending products, offers and product discovery work together as one cohesive ecommerce journey.
THE CHALLENGE
Balancing bold fashion identity with product-first, conversion-focused shopping.
Funnki needed an ecommerce experience that could reflect the energy of a modern fashion brand without sacrificing usability or conversion—particularly across product drops, promotional offers and trend-driven collections.
-
Strong brand identity
The website needed to immediately feel like Funnki rather than a generic Shopify template.
Brand -
Product-first shopping
Collections, new drops, best sellers and promotional products needed to remain highly visible throughout the customer journey.
Customers -
Conversion-focused UX
The shopping experience needed to remain straightforward across desktop and mobile—from product discovery through selection and checkout.
Commerce
CUSTOMER JOURNEY ARCHITECTURE
From campaign to checkout within one consistent Shopify journey.
CoderLyft customized the storefront around Funnki's ecommerce requirements—combining brand experience, product discovery, merchandising, product detail, cart and checkout within one shopping flow.
Simplified customer journey
Campaign & discovery
Campaign-led homepage merchandising connects customers to the catalogue based on intent.
- Summer Essentials
- New Drops
- Men / Women
- Best Sellers
- Collections
- Trending
Product evaluation
Product pages answer purchase questions without forcing customers away from the product.
- Product imagery
- Pricing & offers
- Size variants
- Product information
- Delivery check
- Reviews
Purchase confidence
Trust signals and offer visibility support confident purchase decisions.
- Fast delivery
- Easy returns
- Secure payments
- Promotional offers
- Returns policy
Cart & Shopify checkout
Shopify provides commerce infrastructure while the custom theme controls the brand-led pre-checkout experience.
- Add to bag
- Cart review
- Shopify checkout
- Order completion
PRODUCT MODULES
Platform capabilities built for real workflows.
Custom Shopify theme experience.
User need
The storefront needed to feel purpose-built for Funnki—not dictated by a generic theme structure.
What we built
CoderLyft customized Shopify theme architecture, styling and storefront components around bold typography, campaign imagery, black-and-white brand styling and fashion-led merchandising.
How it connects
Visual identity and product presentation work together as the centre of the shopping experience.
- Bold typography
- High-impact campaign imagery
- Clean product presentation
- Promotional highlights
- Collection-focused navigation
High-impact homepage.
User need
The homepage needed to act as Funnki's primary digital merchandising surface—not a static corporate page.
What we built
The layout structures active collections, promotions and product discovery around campaign-led hero content such as Summer Essentials.
How it connects
Navigation exposes shopping paths including Men, Women, Best Sellers, New Drops, Anime Collection, Oversized Tees, Meme Collection, Trending Now and Summer Essentials.
- Campaign-led hero content
- Collection merchandising sections
- Intent-based catalogue entry
- Promotional product discovery
Campaign-led merchandising.
User need
Fashion ecommerce changes quickly—new products and promotions need visibility without rebuilding the storefront.
What we built
Large visual banners communicate new drops, seasonal collections, special pricing, promotional campaigns and trending products.
How it connects
Campaigns connect customers directly to relevant shopping collections from the homepage.
- New Drops banners
- Seasonal collections
- Special pricing campaigns
- Trending product highlights
New drops and product discovery.
User need
Newness is particularly important for fashion and streetwear customers.
What we built
The storefront prominently communicates New Drops and structures product cards for fast visual evaluation.
How it connects
Customers can move from recently launched products directly into product selection.
See it → Like it → Explore it → Buy it
- New Drops visibility
- Visual product hierarchy
- Fast product evaluation
- Direct path to product pages
Collection-based shopping.
User need
Customers need to browse through merchandising concepts—not only generic product categories.
What we built
Collections support Best Sellers, New Drops, Anime Collection, Oversized Tees, Meme Collection, Trending Products and Seasonal Collections.
How it connects
Products can belong to multiple customer journeys simultaneously.
- Best Sellers
- Anime Collection
- Oversized Tees
- Meme Collection
- Seasonal Collections
Product detail experience.
User need
The product page is one of the most important conversion points in the storefront.
What we built
Product pages provide pricing, promotional offers, size options, quantity selection, Add to Bag functionality and pincode-based delivery checking alongside design, fit, fabric and care information.
How it connects
Important purchase questions are answered without forcing customers away from the product page.
- Pricing and offers
- Size and quantity selection
- Add to Bag
- Pincode delivery check
- Product information
Product variants and size selection.
User need
Fashion ecommerce requires customers to make variant decisions quickly.
What we built
Products support multiple size options with variant selection kept close to pricing and the primary purchase action.
How it connects
Friction is reduced between product evaluation and Add to Bag.
- Multiple size options
- Variant selection UI
- Purchase action proximity
- Reduced checkout friction
Promotional offer experience.
User need
Promotions should be part of merchandising—not separated from the shopping journey.
What we built
Coupon-based incentives based on order value can surface while customers evaluate products.
How it connects
Supports first-purchase offers, order-value discounts, coupon campaigns, seasonal promotions and collection offers.
- Order-value incentives
- Coupon campaigns
- Seasonal promotions
- Collection offers
- Limited-time campaigns
Delivery availability.
User need
Customers need delivery certainty before completing a fashion purchase.
What we built
Pincode-based delivery checking allows customers to see estimated delivery information for their location on the product page.
How it connects
Reduces uncertainty at a critical stage of the buying journey.
- Pincode entry
- Estimated delivery information
- Location-based confidence
- Pre-purchase clarity
Mobile-first shopping experience.
User need
Funnki's visual identity and merchandising needed to remain effective on smaller screens.
What we built
The responsive storefront adapts navigation, campaign imagery, products, product information and purchasing actions for mobile customers.
How it connects
Mobile journey: Discover → Browse → Select Product → Choose Variant → Add to Bag → Checkout.
- Responsive navigation
- Mobile campaign imagery
- Touch-friendly product cards
- Mobile Add to Bag flow
Cart and checkout journey.
User need
The shopping journey must maintain continuity between product discovery, cart interaction and checkout.
What we built
CoderLyft focused on minimizing friction while keeping important product and order information accessible before Shopify checkout.
How it connects
Shopify provides commerce infrastructure while the custom storefront controls the brand-led pre-checkout experience.
- Cart continuity
- Order information access
- Streamlined handoff to checkout
- Reduced purchase friction
Returns and exchange experience.
User need
Returns are particularly important for online fashion purchases.
What we built
Funnki communicates a 7-day return and exchange policy within the product experience.
How it connects
Visible returns information reduces uncertainty around online apparel purchases.
- 7-day return policy
- Exchange communication
- Product-level policy visibility
- Purchase confidence
Customer reviews.
User need
Social proof supports conversion as verified feedback accumulates.
What we built
The product architecture includes customer-review functionality for individual products.
How it connects
Reviews can become an increasingly valuable conversion asset over time.
- Product review foundation
- Social proof support
- Conversion asset readiness
Trust and purchase confidence.
User need
Customers need confidence that the purchase experience is reliable—not only compelling merchandising.
What we built
Funnki communicates Fast Delivery, Easy Returns and Secure Payments during product evaluation.
How it connects
Trust signals support customer confidence alongside promotional merchandising.
- Fast Delivery
- Easy Returns
- Secure Payments
- Purchase confidence signals
Shopify as the commerce engine.
User need
Funnki needed proven ecommerce infrastructure without rebuilding standard commerce unnecessarily.
What we built
Shopify provides the operational foundation for products, collections, variants, customers, orders, discounts, inventory and checkout.
How it connects
Custom theme work controls the customer-facing brand experience while Shopify manages commerce operations.
- Products and collections
- Variants and inventory
- Customers and orders
- Discounts and checkout
Shopify Liquid customization.
User need
Theme sections need to work dynamically with Shopify catalogue and store data.
What we built
Liquid connects visual storefront sections with Shopify-managed commerce information.
How it connects
Maintains flexibility for the Funnki team without unnecessary hardcoded storefront content.
- Dynamic theme sections
- Catalogue-connected templates
- Flexible content presentation
- Shopify data integration
JavaScript-powered interactions.
User need
Interactive storefront elements need to respond dynamically to customer actions.
What we built
JavaScript supports navigation interactions, product selections, sliders, variant interactions, cart-related behaviour and dynamic storefront components.
How it connects
Interaction improves the buying journey without overcomplicating the interface.
- Navigation interactions
- Variant interactions
- Sliders and dynamic components
- Cart-related interactions
Responsive CSS architecture.
User need
Funnki's brand language must translate effectively across desktop, tablet and mobile.
What we built
Custom CSS adapts spacing, image proportions, typography and component behaviour across screen sizes.
How it connects
The storefront retains visual identity without sacrificing usability as the viewport changes.
- Responsive typography
- Adaptive image proportions
- Cross-device spacing
- Component behaviour tuning
Shopify admin manageability.
User need
A custom storefront should not create developer dependency for everyday ecommerce operations.
What we built
The Funnki team continues managing products, pricing, inventory, collections, orders, customers, discounts and promotions through Shopify.
How it connects
The customized storefront consumes and presents Shopify-managed commerce information.
- Product management
- Pricing and inventory
- Collections and orders
- Discounts and promotions
Conversion-focused architecture.
User need
Every ecommerce page plays a different role in the customer's progression toward purchase.
What we built
The storefront was structured around deliberate funnel roles from homepage attention through checkout completion.
How it connects
Creates a more intentional ecommerce journey than disconnected product pages.
Homepage → Collections → Product Cards → Product Detail → Cart → Checkout
- Homepage campaign capture
- Collection discovery
- Product card evaluation
- Product detail conversion
- Cart confirmation
- Checkout completion
Product walkthrough
-
Campaign
Summer Essentials, new drops and promotions capture attention and direct customers into the catalogue.
-
Discovery
Men, Women, Best Sellers, collections and trending paths help customers shop by intent.
-
Product
Images, pricing, offers, size selection and product information support the purchase decision.
-
Checkout
Cart review flows into Shopify checkout for payment and order completion.
DESIGN APPROACH
Bold fashion merchandising with conversion clarity.
The visual direction combines bold typography, high-impact campaign imagery, clean product presentation and black-and-white brand styling to keep products and campaigns at the centre of the experience.
-
Lead with brand energy
The storefront should immediately feel like Funnki—not a generic Shopify template.
-
Merchandise for intent
Collections, drops and campaigns help customers enter the catalogue based on how they want to shop.
-
Design for mobile conversion
Discovery, variant selection and checkout stay straightforward on smaller screens.
-
Use Shopify where it belongs
Custom theme work controls the brand experience; Shopify powers commerce operations.
How the Shopify storefront moved from requirements to launch.
- Discover Brand, catalogue and conversion goals
- Design Merchandising and mobile shopping journeys
- Build Custom Shopify theme, Liquid and interactions
- Integrate Offers, collections and Shopify commerce flows
- Validate Responsive QA and purchase journey review
- Launch Storefront release and handover
- Optimise Merchandising and conversion refinements
TECHNOLOGY STACK
Shopify-powered commerce with a custom customer-facing experience.
Commerce platform
-
Shopify
Core ecommerce platform powering products, collections, customers, orders and checkout.
Theme development
-
Liquid
Shopify templating layer for dynamic storefront components connected to store data.
-
JavaScript
Interactive storefront behaviour and enhanced customer interactions.
-
CSS
Custom responsive styling across desktop and mobile viewports.
PROJECT IMPACT
Delivered capabilities
Impact is presented in terms of delivered capabilities rather than unsupported performance statistics.
- SHOPIFY Custom Theme Experience Branded Shopify storefront built for Funnki
- MOBILE-FIRST Responsive Shopping Journey Mobile-first product discovery and checkout
- CONVERSION-READY Products, Offers & Checkout Merchandising and offer flows built for conversion
- MERCHANDISING Collections & New Drops Campaign-led collection and drop discovery
- PROMOTION-READY Offers & Campaigns Integrated promotional offer visibility
- MANAGEABLE Shopify-Powered Operations Commerce operations managed through Shopify
Before
- Generic Shopify template presentation
- Limited campaign-led merchandising
- Disconnected promotional offer visibility
- Mobile experience secondary to desktop
- Developer dependency for storefront updates
After
- Custom Shopify storefront aligned with the Funnki brand
- Campaign-led homepage merchandising
- Collection and new-drop product discovery
- Conversion-focused product pages with offers and delivery checking
- Shopify-managed commerce operations behind a branded experience
- Shopify development and custom theme development
- UI/UX implementation and homepage development
- Collection experience and product page customization
- Responsive development and mobile optimization
- Promotional UI, merchandising and Liquid development
- JavaScript development, custom CSS and Shopify integration
- Testing and optimization
THE OUTCOME
Turning Shopify into a storefront that feels distinctly Funnki.
CoderLyft combined Shopify's ecommerce infrastructure with a customized storefront designed around Funnki's visual identity, product drops, collections and promotional strategy—making products easier to discover, campaigns more visible and the path from interest to checkout more direct.
- Custom Shopify storefront aligned with Funnki's bold fashion identity.
- Responsive shopping experience across desktop and mobile.
- Conversion-focused product pages with integrated promotional offer visibility.
- Flexible ecommerce foundation for new collections, promotions and online growth.
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CoderLyft designs and develops custom Shopify experiences built around your brand, products and customer journey—not around the limitations of a generic template.