Bringing expert legal, compliance and financial solutions within reach.

THE CHALLENGE

Legal and compliance services are valuable—but hard for founders to navigate online.

When service menus feel technical and next steps are unclear, startups delay action. LexNex needed a website that feels expert without becoming overwhelming.

1. 01

   Explain complex services simply

   Company structures, trademark filings and compliance work needed plain-language presentation.

   Founders
2. 02

   Build professional trust quickly

   Visitors needed proof of expertise, transparent fees and a startup-focused approach.

   Brand
3. 03

   Guide users to consultation

   Service discovery had to connect naturally to Consult an Expert and WhatsApp support.

   Growth
4. 04

   Support many service paths

   Registration, IP, tax, loans and investment content needed structured navigation.

   Operations

PRODUCT MODULES

Platform capabilities built for real workflows.

01

Brand-led service homepage.

User need

Visitors should immediately understand LexNex's expertise and how to get help.

What we built

A navy-and-gold hero with clear positioning, Consult an Expert and WhatsApp CTAs, plus the LexNex Advantage panel.

How it connects

Sets professional trust and conversion intent from the first screen.

• Expert positioning
• Dual CTAs
• Advantage messaging
• Startup/fees proof

02

Launch–Protect–Manage service model.

User need

Founders think in business stages, not legal departments.

What we built

Service storytelling organised around company setup, trademark/IP protection and tax/compliance management.

How it connects

Makes the catalogue feel practical and stage-based.

• Launch services
• Protect services
• Manage services
• Stage-based framing

03

Company registration journeys.

User need

Entrepreneurs need clarity on Pvt Ltd, LLP, OPC and related setup paths.

What we built

Dedicated registration content covering structures, process expectations and growth-ready setup guidance.

How it connects

Turns registration interest into consultation-ready intent.

• Company registration pages
• Structure guidance
• Setup education

04

Trademark and IP protection.

User need

Brands want to protect names and logos without opaque legal process.

What we built

Trademark registration journeys with clear benefits, process context and trust-led conversion.

How it connects

Supports LexNex's protect-stage offering.

• Trademark services
• Brand protection messaging
• Renewal/support narratives

05

Tax, GST and ROC compliance.

User need

Ongoing compliance must feel manageable after incorporation.

What we built

Tax and compliance service surfaces that explain GST, ROC and statutory support in founder-friendly language.

How it connects

Extends LexNex beyond one-time registration into long-term management.

• GST & tax
• ROC compliance
• Ongoing statutory support

06

Financing and investment guidance.

User need

Startups also need capital pathways after legal setup.

What we built

Business loan and mutual fund service content that expands LexNex into financial enablement.

How it connects

Supports the grow stage of the LexNex promise.

• Business financing
• Mutual fund services
• Growth-stage offerings

07

Four-step service process.

User need

Clients want to know what happens after they enquire.

What we built

A clear Choose → Consult → Draft & Submit → Grow & Scale process that demystifies delivery.

How it connects

Builds confidence before consultation forms are filled.

• Process steps
• Advisor pairing
• Filing support
• Scale-ready outcome

08

Trust and differentiation modules.

User need

Founders compare providers on experience, fees and reliability.

What we built

Why LexNex sections covering 16+ year legacy, expert team, transparent fees, startup-first approach and timely delivery.

How it connects

Strengthens preference before contact.

• Legacy proof
• Expert team
• Transparent fees
• Delivery assurance

09

FAQ and education content.

User need

Common registration questions should be answered before a call.

What we built

Help-centre style FAQs covering timelines, MCA process, entity types, GST rules and certificates.

How it connects

Reduces repetitive queries while preparing better leads.

• Registration FAQs
• Process education
• Compliance answers

10

Consultation and WhatsApp conversion.

User need

Interested visitors should reach an expert without friction.

What we built

Persistent Consult an Expert CTAs, WhatsApp chat entry and free consultation scheduling forms.

How it connects

Converts research into sales conversations.

• Consult CTAs
• WhatsApp support
• Consultation form
• Contact details

11

Testimonials and social proof.

User need

New clients look for evidence of smooth trademark and legal delivery.

What we built

Customer stories focused on trademark registration, renewals and dependable expert support.

How it connects

Reinforces trust near conversion moments.

• Client testimonials
• Service-specific proof

12

WordPress + Elementor delivery system.

User need

The LexNex team needs a maintainable website for ongoing service and content updates.

What we built

A WordPress site with Elementor-driven layouts, WooCommerce-ready commerce foundations and JavaScript enhancements.

How it connects

Balances polished design with practical content ownership.

• WordPress CMS
• Elementor page building
• WooCommerce foundation
• JavaScript interactions

13

Live production launch on lexnex.in.

User need

LexNex needed a public digital channel founders can trust and share.

What we built

The completed experience is live at https://lexnex.in/.

How it connects

Turns brand and service strategy into an active acquisition website.

• Production launch
• Public service journeys
• Ongoing content operations

PROJECT IMPACT

Delivered capabilities

Impact is presented as delivered capabilities rather than unsupported conversion statistics.

• LIVE lexnex.in Production legal services website launched
• SERVICES Stage-based Journeys Registration, IP, tax and growth offerings
• CONSULT Expert Conversion Consult and WhatsApp pathways
• WP WordPress Stack WordPress, Elementor, WooCommerce, JavaScript

• Custom WordPress service website design and development
• Legal/compliance service information architecture
• Elementor page building and responsive UI
• Consultation and WhatsApp conversion flows
• FAQ, process and testimonial modules
• WooCommerce-ready commerce foundation
• Production launch and handover